El carácter disruptivo de la publicidad online y su impacto sobre la competencia

Lara Tobías Peña
Cristina Vallejo Gil
Pedro Hinojo González
Resumen

El desarrollo de la publicidad online es uno de los paradigmas del carácter disruptivo de la digitalización. La publicidad online, además de ser clave para la competencia, es la principal fuente de financiación del contenido en internet y constituye una de las vías de ingresos más importantes para las grandes plataformas digitales. Esto está generando notables impactos en la eficiencia y en la competencia, que han llevado a un interés por este sector por parte de las Autoridades de Competencia y Regulación.

Article Details

Palabras clave:
digitalización, publicidad, competencia, regulación
Citas

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